Lore Alive Studios · Independent creative studio

AI films that are
hard to forget.

Commercials and original comedy by Max Kaplan.

From the first idea to the final cut.

Explore the work
A few recent favorites2026
17M+ views across seven NFL ads · Client work on national TVExpressVPN’s The Big Ad Contest winner ↗

01 / ExpressVPN

This one went
to Times Square.

My commercial won ExpressVPN’s The Big Ad Contest, played in Times Square and sent me to the World Cup Final.

The Big Ad Contest · July 2026

Nobody Gets In.

A Nigerian prince. A luxury getaway. And a bodyguard who won’t let either scam get near you.

20,000+contest registrations

One winning commercial. A Times Square takeover. Two tickets to the World Cup Final.

The story behind the ad ↗ExpressVPN’s winner announcement ↗

02 / Instagram originals

The NFL ads
they’d never make.

I started making an honest ad for every NFL team. Fans have a lot to say about them.

More on Instagram ↗
Original parody · NFL series

Vegas, loyalty and a few things the team would leave out.

Original parody · NFL series

Lore Alive Originals

An Honest Ad for the 49ers

↗

For fans who remember the glory. And everything since.

03 / Recent specs

A couple of my own ideas.

Two self-directed commercials.
Made to see how far an idea could go.

Spec commercial

Google Pixel · Independent spec

Pixel 11: Two Birds

↗

One phone. A very literal interpretation of two birds.

Independent spec film

Lore Alive Originals

New Balance

↗

Different worlds. One familiar pair.

04 / Client work

Made for the brief.

National TV commercials, a product pitch
and a film for the whole firm.

Client commercial · via Nuance

The flea-market ad that aired nationally on Fox News and A&E.

Client commercial · via Nuance

QuickAuction

The Pitchman

↗

One pitch. A world of things to sell.

Client film · national firm meeting

Some professions deserve their own legend.

Millions of views across client social campaigns.

Additional campaign work remains private.

05 / About

Hey, I’m Max.

I make commercials and comedy with ideas I can’t leave alone.

I started Lore Alive Studios to turn those ideas into finished films. Since then, my work has played in Times Square, aired on national TV and reached millions of people online.

You work directly with me from the first conversation through the final edit. I write, direct and use AI to put the idea on screen.

Tell me what you’re thinking ↗

What we can make together

Commercials & brand films
Social campaigns & original series
AI production for agencies

Work for

ExpressVPNThe Big Ad Contest winner
QuickAuctionVia Nuance Innovation
Ryan TaxClient work
LocktonClient work
LA Conscious Life ExpoClient work

06 / Your next project

What are you
thinking?

A new campaign. An impossible scene. An idea you can’t stop thinking about.

Send a few details. Max will get back to you within one business day.

max@lorealivestudios.com ↗

For brands, agencies and creative collaborators.

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